White Ironic Biotech alternative logo

Solving iron deficiency
for 2 billion people

Join the future of iron

Supported by 15+ years of research

Smiling mother playfully lifting her child on a sofa at home
Vinnova Sweden's Innovation AgencySten K. Johnsons Stiftelseeit FoodLund UniversityRegion Skåne

Looking for the perfect iron?

We've got it.

At Ironic Biotech we know how to solve a biological problem with a biological solution.

Ironic Biotech team standing together in an office lobby

Problem

Woman looking out of a train window at passing green countryside, hair blowing in the wind

Iron deficiency is the world's most overlooked chronic condition

2 billion people, more than 1 in 4 globally, live with iron deficiency. 

It shows up as constant fatigue, brain fog, and low performance, symptoms millions normalize as "just life." Hair thins. Skin loses its glow. But it's not life. It's iron deficiency.

Women feel this the hardest.
‍1 in 3 women struggle with iron deficiency, triggered by menstruation, pregnancy, or postpartum recovery.

The supplement trap.
Up until now, the innovation has been about coating or adding more mineral iron into supplements, hoping you will absorb 5%, forcing your body to fight back harder with every dose.

That's why 60% of people who try supplements quit.

Solution

Dropper and beaker of red liquid surrounded by fresh basil, spinach, and pomegranate
BioHeme™ is a breakthrough bioactive ingredient.

BioHeme™ is a patented heme-iron protein, structurally bioidentical to the iron in meat.

Better iron. Simply designed.

Effective - Up to 65x more bioavailable
Gentle on the gut - no irritation
Works for powders, liquids, or chewables
Neutral taste - no masking needed
Animal-free
Clean label
Red Ironic Biotech alternative logo

Story

The ironic story about Ironic.

I am Dr. Nélida Leiva Eriksson and I've learned the hard way that I was one of countless women suffering from iron deficiency. After neglecting my own health I found myself in desperate need of what I was dedicating my life to research on – blood.
Oh, the irony.

However, the iron pills available were a major disappointment. Not only did they upset my gut, but my body wasn't able to absorb the iron and most of it went through, anyway. I thought I had to come up with a better alternative.

That's why I founded Ironic - to empower women and put an end to the tiredness and fatigue caused by iron deficiency. So I put together a team to help me accomplish my goal. Each team member complements me with specific skill sets. I refuse to believe that being a woman should mean constantly feeling drained. I am determined to provide a solution that truly works.

Nélida Leiva Eriksson, Founder

Portrait of Nélida Leiva Eriksson smiling in a lab coat with arms crossed

Team

Portrait of Nélida Leiva Eriksson

Nélida Leiva Eriksson

Founder & CEO

A biochemist who turned her own experience with anaemia into the mission behind Ironic. Nélida holds a PhD from Lund University and completed fellowships at the University of Essex and Harvard Medical School before founding the company in 2021.

Portrait of Eskil Åhlin

Eskil Åhlin

Chief operating Officer

An innovation pioneer with more than 25 years of technology and business development experience, including patents still used in Android and Apple devices today. Eskil led partnerships worth $30 million annually at Sony before joining Ironic to lead operations and partnership execution.

Portrait of Hans Holm

Hans Holm

Chief Technology Officer

An innovation pioneer with more than 30 years of experience bringing food and supplement ingredients from concept to market, including senior roles at Chr. Hansen, ConvaTec, and DSM. Hans oversees production, process development, and regulatory approval at Ironic.

Portrait of Pia van der Zee

Pia van der Zee

Chief commercial Officer

A commercial strategist with more than two decades of experience across pharma, medtech, and biotech worldwide. Pia has served as CCO at Symcel and BioLamina, and now leads Ironic's commercial strategy from partner selection to sales.

Portrait of Francesco Bonmartini

Francesco Fini

Business Dev. mngr.

A former venture capital investor in FoodTech and Nutrition, having closed early-stage and Series A deals across Europe and the US. Francesco now drives the commercial partnerships that bring Ironic's science to market.

Portrait of Leila Allahgholi

Leila Allahgholi

Senior R&D Scientist

A biotechnologist with a PhD from Lund University, where her research focused on marine biomass and novel fermented ingredients. Leila leads upstream process development and quality control at Ironic.

Portrait of Karin Kettisen

Karin Kettisen

R&D Scientist

A biochemist with a PhD from Lund University and years of research into hemoglobin proteins, including roles at Cytiva and SARomics Biostructures. Karin leads downstream processing and product characterization at Ironic.

Portrait of Jyoti Gurung

Jyoti Gurung

R&D Scientist

A molecular microbiologist and immunologist with over 10 years of research experience, including a PhD from Umeå University and postdoctoral work at the University of Turku. Jyoti is building Ironic's cell-culture lab and developing assays to measure iron bioavailability.

Portrait of Mohammed Ismail

Mohamed Ismail

R&D Scientist

A multidisciplinary scientist with over 15 years of experience in biotechnology and enzyme engineering, including a Marie Skłodowska-Curie fellowship at Lund University. Mohamed develops and scales Ironic's fermentation processes.

FAQ - Frequently Asked Questions

What exactly is BioHeme™?
What is the difference between non-heme and heme iron?
How is it different from animal heme iron?
Why do normal iron supplements upset the stomach?
Is too much iron toxic?
Which product formats does it suit?
How is it manufactured?
Has it been tested?
Do you own the IP?
Can you sell it in the US and Europe?
It is a premium bioactive ingredient. Where is the value?
Where are you based?
How do I get samples?

Contact Us

The future of iron is here. Join us!

Red supplement powder, gel capsules, and a dropper bottle on a beige background
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Vinnova, Sweden's Innovation AgencySten K. Johnsons Stiftelseeit FoodLund UniversityRegion SkåneCo-funded by the European Union