Iron deficiency affects 1 in 3 women worldwide, leading to constant fatigue, brain fog, and low performance.
Yet the solutions available today often fail.
Most traditional iron supplements are poorly absorbed and cause gut irritation, leading many women to stop before their iron levels recover.
We need iron that truly works.
We built a better kind of iron. Designed to absorb efficiently and avoid the gut irritation that supplements cause.
In preclinical studies, our non-animal iron protein showed up to 65× greater effectiveness than traditional supplements, with no adverse effects observed.
Iron that works with your body, not against it.
I am Dr. Nélida Leiva Eriksson and I've learned the hard way that I was one of countless women suffering from iron deficiency. After neglecting my own health I found myself in desperate need of what I was dedicating my life to research on – blood.
Oh, the irony.
However, the iron pills available were a major disappointment. Not only did they upset my gut, but my body wasn't able to absorb the iron and most of it went through, anyway. I thought I had to come up with a better alternative.
That's why I founded Ironic - to empower women and put an end to the tiredness and fatigue caused by iron deficiency. So I put together a team to help me accomplish my goal. Each team member complements me with specific skill sets. I refuse to believe that being a woman should mean constantly feeling drained. I am determined to provide a solution that truly works.
A biochemist who turned her own experience with anaemia into the mission behind Ironic. Nélida holds a PhD from Lund University and completed fellowships at the University of Essex and Harvard Medical School before founding the company in 2021.
An innovation pioneer with more than 25 years of technology and business development experience, including patents still used in Android and Apple devices today. Eskil led partnerships worth $30 million annually at Sony before joining Ironic to lead operations and partnership execution.
An innovation pioneer with more than 30 years of experience bringing food and supplement ingredients from concept to market, including senior roles at Chr. Hansen, ConvaTec, and DSM. Hans oversees production, process development, and regulatory approval at Ironic.
A commercial strategist with more than two decades of experience across pharma, medtech, and biotech worldwide. Pia has served as CCO at Symcel and BioLamina, and now leads Ironic's commercial strategy from partner selection to sales.
A former venture capital investor in FoodTech and Nutrition, having closed early-stage and Series A deals across Europe and the US. Francesco now drives the commercial partnerships that bring Ironic's science to market.
A biotechnologist with a PhD from Lund University, where her research focused on marine biomass and novel fermented ingredients. Leila leads upstream process development and quality control at Ironic.
A biochemist with a PhD from Lund University and years of research into hemoglobin proteins, including roles at Cytiva and SARomics Biostructures. Karin leads downstream processing and product characterization at Ironic.
A molecular microbiologist and immunologist with over 10 years of research experience, including a PhD from Umeå University and postdoctoral work at the University of Turku. Jyoti is building Ironic's cell-culture lab and developing assays to measure iron bioavailability.
A multidisciplinary scientist with over 15 years of experience in biotechnology and enzyme engineering, including a Marie Skłodowska-Curie fellowship at Lund University. Mohamed develops and scales Ironic's fermentation processes.
